Social Media Marketing – More than just Entertainment

Why/How Social Media Leads the Way in Marketing

Web 2.0 has seen the introduction of participatory media. Gone are the days where people were provided with read-only content that were published on the Internet. Web 2.0 exemplifies the connection of people, where the Web ceases to become a one-way street and blossoms into an interactive one.

People were allowed to generate their own content – photos, videos, documents, which has also led to the term “produser”, a portmanteau of the words “producer” and “user”, being coined. However, the biggest development from Web 2.0 that has changed the entire social and business landscape will definitely have to be Social Media.

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