An “organic” SEO strategy is designed to drive qualified visitors to a website. These visitors are those who are looking for the terms or phrases a website’s search strategy has been built around. If your company, for example, sells mechanical pencils, the SEO strategy would be designed to create high rankings for search terms like “buy mechanical pencils,” or the “best mechanical pencils.” This, in turn, would help customers looking for these items connect with you directly when they sit down to find a business to buy mechanical pencils from. Natural SEO traffic is highly valuable because:
It drives customers who are looking for precisely what you offer on your website;
The leads it produces are free, meaning they’re not produced through paid advertising;
Website visitors are generally “qualified,” which means they are looking for the products and services you have to offer. This also often means they are ready to buy, which can translate directly into more sales.