The Gold Mine that most Business Owners are Sitting On

Why Customers Data Is Your Most Priceless Asset

In a world where computers take center-stage in many aspects of our lives, people have learned to adapt and utilize these tools to become more efficient in their day to day routines. Organizations, especially, have used them to create a work environment that is much more productive and eco-friendly. However, in the midst of going through the grind, these companies have also collected a horde of data about their customers that are stored within the nooks and crannies of their drives. These data are mostly neglected by many organizations but what they don’t know is that they are actually sitting on a gold mine. A gold mine of customer data.

The reason is obvious – customers’ data are valuable pieces of information because they are informative.

Sweep aside the general particulars on demographics and you will find yourself details such as spending power, their area of interest, chosen mode of payment and/or delivery. Statistics can be computed, charts can be made and ideas can be generated just with all of these information. On top of that, they can be used to create marketing campaigns that are much more effective or promotions that will be more successful in luring customers to your store fronts.

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Social Media Marketing – More than just Entertainment

Why/How Social Media Leads the Way in Marketing

Web 2.0 has seen the introduction of participatory media. Gone are the days where people were provided with read-only content that were published on the Internet. Web 2.0 exemplifies the connection of people, where the Web ceases to become a one-way street and blossoms into an interactive one.

People were allowed to generate their own content – photos, videos, documents, which has also led to the term “produser”, a portmanteau of the words “producer” and “user”, being coined. However, the biggest development from Web 2.0 that has changed the entire social and business landscape will definitely have to be Social Media.

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